• work
  • team
  • water drops
  • bridge
  • woods
  • abstract

our approach

Content first.


Process driven.


User focused.


Details matter.

content services

Ask us how we can support your multi-channel marketing objectives.

Brand & Messaging Strategy

From the strategic mission, vision, and values to the tactical voice and tone, we can help you position and differentiate your brand. More info

Web Content & Content UX

Web content is now getting the attention it deserves. Whether your site is 20 pages or 2000, we have your content covered.
More info


Digital. Print. Radio. TV. Video. B2B. B2C. Any industry, product or service. Messaging is the beating heart of GrayMatter. More info

SEO & Analytics

If you have a website, you need to have your eyes on both. Yet so many companies don’t. Doing a relaunch? Let’s talk >

Email Marketing

It’s digital direct response. We can build an email program from scratch or optimize the one you have in place. Open >

Photo & Video

Get visual with GrayPictures, GrayMatter Marketing’s partner company, featuring the work of William Gray. Create >

our work

  • All projects
  • Under Armour
  • Alliance
  • epic spot with susan
  • WRM-logo-bw
  • Learn It Systems
  • BCMR
  • Recent Work
  • FreedomCar
  • DinnerTime
  • Presbyterian Senior Living
  • 1st Mariner Bank
  • M&T Investment Group



Renée Lemley | Managing Partner ~ Lead Strategist & Writer

It’s been eighteen years since Renée stepped out of what was then one of Baltimore’s most prominent ad agencies to apply her experience as a copywriter, account executive, project manager and producer to building a virtual agency. Running a successful and profitable business for nearly two decades has required an ability to think strategically, cultivate relationships, adapt to changing technology, innovate processes, oversee every aspect of client service and anticipate market demands across a broad array of B2B and B2C industries. And when it comes to the details…she does not mess around.

Career highlights >


Jennifer Koster | Senior Writer & Project Manager

Jenn’s online marketing expertise spans the agency, client-side and — most recently — independent consultant worlds. Previously, Jenn held writing and project management roles at Johns Hopkins Medicine and Erickson Retirement Communities, where she excelled at overcoming the logistical and political challenges associated with large-scale content development projects. Jenn continues to excel at managing people and processes with a laser-like focus on creating efficiencies at every opportunity while maintaining the highest standards of quality.


  • Address: Mill Centre, 3000 Chestnut Ave, Ste 106, Baltimore, MD 21211
  • Phone: 888.810.4996
  • Email: info@usegraymatter.com